To bring the proposal of self-acceptance and self-knowledge so that curly people can assume their hair in its natural form, through knowledge about how to take care of their hair and use products free of curly and health harmful chemicals.
VISION
To be a reference brand in the hair beauty market, more specifically in natural curly hair.
CONCEPT
Being curly is not a choice, it is a reality. How we will deal with this reality, yes, it is a choice. We, responsible for the Stuca line, chose to be a solution in treating hair with different curves, from wavy to curly, valuing their natural shapes and showing how beautiful they are. Each one with its own particularity and respecting the lifestyle of the individual.